Season 1
Episode 1
25 Oct, 2023

Perifery at IBC: Leading the Way with Newsbridge

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We launched a special show podcast to capture the insights and perspectives from several media industry leaders at IBC 2023.   

In this episode, our Senior Marketing Manager, Leanne Tomlin, is joined by Carlie Bonavia, Content & Communications Manager at Newsbridge.  

Leanne began by asking Carlie to share some insight to what Newsbridge does. She replied “We're an AI company solving the video searchability problem, in a nutshell. We help organizations find their content through our multimodal and generative AI indexing technology called MXT-1.” 

Trained on hundreds of thousands of hours of news, sports, and entertainment audiovisual content, MXT-1 can scan all media files and generate descriptions. Outlining the benefits, Carlie said “you can find and repurpose, reuse, and resell your content more efficiently.” 

Moving the topic on to IBC, Leanne asked how Carlie is finding the show this year. Carlie remarked how great it had been for the Newsbridge team, “We've had a lot of visitors to our booth, talking to a lot of people about their challenges and how we can help solve them.”  

She continued to highlight some of the common industry concerns, “people have hundreds of thousands of hours of unindexed media that they need to deal with. Sometimes they don't even know the media they have, so the first step is to make it searchable, findable, understand if you have those diamonds in the gold mine, those needles in the haystack, that you could be capitalizing on in your media collections.” 

Comparing the event to last year, Carlie commented that numbers on the show floor appeared to be much higher, “It has been extremely busy. Even this final day, which is traditionally pretty quiet, has been busy.” 

Discussing this year’s key trends, Carlie highlighted the extensive presence of AI, “every second stand that you walk past in the halls is talking about AI and revolutionizing your workflows, your media, your indexing, the way you are doing things.” She remarked that the boom was reflective of the advancements in technology over the last 6-12 months. 

Agreeing with Carlie’s statement, Leanne asked how traditional M&E companies can best adapt to the inevitable changes around the corner. Carlie explained that the industry is currently at a crossroads, with some organizations beginning to embrace the capabilities of AI, while others have yet to explore its potential. She commented that people need to move past the fear of AI; they need to learn to understand it, harnessing the technology to gain more value.  

Other key topics at IBC 2023 centered around diversity and equity. Leanne asked how M&E companies can promote inclusivity in their content and workforce. Carlie responded by sharing Newsbridge’s empowering initiatives: 

“They’ve implemented annual pay reviews to ensure that they close any pay gaps that might be within the team. They're really focusing on what parents need to feel supported in the workplace. We've recently signed the parental charter which commits to things like important meetings at family friendly times when colleagues who are parents can attend and make sure that they have a say in important company decisions. We now have paid leave if your child is ill. We have paid leave for miscarriage, for abortion, and that's for both parents.” She continued, “We also have paid menstrual leave, which I think is quite ground-breaking and not something that a lot of companies are doing yet. And these might seem like small things to some people, but for women in the workplace, for parents in the workplace that haven't had these types of policies before, it's really life changing.” 

Leanne reacted by saying, “I don’t know how many other organizations are doing that, but I think it’s a really great move.” (And I couldn’t agree more!) 

Newsbridge have been shortlisted for a Rise business award for their investment in women. With policies in place like the ones above, the company is certainly leading the way in setting a powerful example of inclusivity and equality in the workplace. And their AI technology isn’t half-bad either.

Leanne: Hello and welcome to our Perifery IBC podcast. I'm with Carlie from Newsbridge.

Carlie: Hello, Leanne. Happy final day of the show.

Leanne: I know, we made it.

Carlie: We did make it.

Leanne: So just for our listeners, can you tell us what you do at Newsbridge? And also a little bit about who Newsbridge are aswell.

Carlie: So, I'm the content and communications manager at Newsbridge. We're an AI company solving the video searchability problem in a nutshell. We help organizations find their content through our multimodal and generative AI indexing technology called MXT1, which can scan all of your video, audio, files, photos, and describe what is in the video so that you can find and repurpose, reuse, resell your content more efficiently.

Leanne: Thank you. That sounds really good. Congratulations on your Rise shortlisting.

Carlie: Thank you. Yes, yesterday we attended together the Rise shortlist announcement and Newsbridge has been nominated for a company award for investment in women. So we find out in November if we win that award. And congratulations to yourself as well, Leanne, because you have also received a nomination.

Leanne: I did, I did. I was shortlisted for the marketing award.

Carlie: Fingers crossed for both of us.

Leanne: Yes, absolutely. And the ceremony is a fantastic evening as well.

Carlie: Is it? I haven't been before.

Leanne: It's inspirational. I think that's the right word to describe it.

Carlie: Well, I'm hoping to get to London to experience it for myself.

Leanne: Yes, hopefully. Fingers crossed. So how has IBC been going for you?

Carlie: IBC has been fantastic for us, to be honest. We've had a lot of visitors to our booth, talking to a lot of people about their challenges and how we can help solve them. You know, lots of people have hundreds of thousands of hours of unindexed media that they need to deal with. Sometimes they don't even know the media they have, so the first step is to make it searchable, findable, understand if you have, you know, those diamonds in the gold mine, those needles in the haystack that you could be capitalizing on in your media collections.

Leanne: And I feel the show has been a lot busier this year in comparison to last year.

Carlie: Yeah, I guess there was a little bit of COVID residue hanging around the show and not every organization was back on the show floor, but that definitely feels like it's changed this year. It has been extremely busy. Even this final day, which is traditionally pretty quiet, today has been quite busy. Not everyone has flown home yet.

Leanne: No. I’m looking forward to the airport chaos later! So, are there any key trends you’ve spotted at the show this year?

Carlie: You know, every single page of the IBC show daily magazine, every second stand that you walk past in the halls is talking about AI and revolutionizing your workflows, your media, your indexing, the way you are doing things. So, you know, you can't turn around without seeing the word AI. I think it's really reflective of the last six or 12 months and we've seen those giant leaps in the technology and we're seeing that at the show.

Leanne: Yeah. There has been this huge leap in digitalization with the advances in AI. So, how do you think traditional media companies can best adapt in this changing landscape?

Carlie: From the conversations that we've been having with traditional media companies, they've either been using AI in a limited capacity and they need to understand how they can really harness this technology and get the most value out of it, or they haven't really made a move to use AI tools at all, and it's their first time even understanding what they are and what they can do, and kind of moving them past that fear point of how AI is going to change their workflows and helping them to understand that it is a positive and it's not the scary thing they might think it is.

Leanne: Yeah, no, absolutely. I think it's gonna be very interesting to see how things continue to evolve over the next 12-to-24-month period.

Carlie: I think it's inevitable that AI is going to change a lot of how we work. But I don't necessarily believe it's going to make work completely obsolete; you know, I think there is a middle ground. There's always a need to work alongside AI as opposed to AI taking over a job completely.

Leanne: So, we touched on Rise, but just going back to that subject. So, diversity and representation has become critical topics in the industry. How can M&E companies promote inclusivity in their content and workforce?

Carlie: I'm really proud of the work that Newsbridge has been doing. They've implemented annual pay reviews to ensure that they close any pay gaps that might be within the team. They're really focusing on what parents need to feel supported in the workplace. We've recently signed the parental charter which commits to things like important meetings at family friendly times when colleagues who are parents can attend and make sure that they have a say in important company decisions. We now have paid leave if your child is ill. We have paid leave for miscarriage, for abortion, and that's for both parents. So little things like that which really help to push the needle. We also have meant paid menstrual leave, which I think is quite groundbreaking and not something that a lot of companies are doing yet and these might seem like small things to some people, but for women in the workplace, for parents in the workplace that haven't had these types of policies before it's really life-changing. Work life-changing.

Leanne: That sounds really good to have those policies in place. I don’t know how many other organisations are doing that, but I think it’s a really great move.

Carlie: I believe Spain is the first European country to put in some legislation, workplace legislation around paid menstrual leave. But yeah, it's definitely relatively new and not something that companies are obliged to do. But companies that do it show that they're really trying, that they're really focused on making the workplace better for people who menstruate, for women. And I think that's really important.

Leanne: Absolutely. Well, on that very positive note, thank you for speaking with us today and I hope you a great rest of IBC.

Carlie: It's a pleasure, thanks for having me.

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