Workflows for Content Collaboration in the M&E Sector

November 22, 2023 · 3 min read
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By Rhian Morgan

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Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts as multiple teams come together to work on various phases within the media chain – all with the same goal to create and deliver the best possible entertainment.

Whether it’s remote editing, review and approval, or teams accessing archive content, when done right, collaboration leads to efficient and timely content processing. However, creating and maintaining synergy throughout the media chain is no easy feat.

Continuity in Storage Workflows

Most broadcast and media organizations have large archives of media assets. As the archives continue to expand with the generation of new content, optimization becomes a higher priority. Media teams all have specific and varying requirements, although most are bound by the common need for flexibility. Assets need to be accessible from multiple locations to satisfy the work-from-anywhere culture. And while many workflows, such as preparation, transcoding, or content packaging, have embraced cloud-based workflows, when it comes to storage, there are specific challenges around cloud adoption.

It’s not that media companies don’t have the desire for consistency and increased collaboration in the cloud. It’s just that there are some logistical roadblocks in the way. Moving from legacy platforms, like LTO or ODA, can be quite unwieldy. When dealing with Petabytes of physical data, a ‘lift and shift’ operation takes up valuable time and resources. But media companies can take a more iterative approach and augment legacy tech with more modern solutions.

Content can be moved to media-focused, on-prem object storage that can handle the subsequent transition of media and metadata to the cloud. By migrating archive content in stages, as needed, the right on-prem platform will synchronize effortlessly with cloud storage. Scalability and accessibility are the cloud’s key selling points, however, there are certain things to consideration before jumping on board with the first cloud storage vendor that comes a-knocking.

Finding the Right Solution

Effective content collaboration requires a tailored approach. Requirements vary from business to business, and you should choose the storage and workflow infrastructure which will directly benefit your organization’s needs. In many cases, a cloud-based approach allows media teams to work smarter. The right cloud storage platform will enable real-time collaboration, giving you instant access to your files and the ability for creative teams to work on projects simultaneously. But as we know, not all solutions are created equal. Many public cloud vendors lock companies into restrictive agreements or use metadata as a bargaining chip. This stops you having full ownership over your media. Therefore, before you sign on the dotted line, you should make sure your chosen solution provides, at a minimum: 

  • Continuous and non-proprietary access to your content
  • Easy integration with other media platform
  • Instant self-serve access from anywhere
  • Transparent costings – no hidden fees
  • Automated file backup and disaster recovery

If the solution you’re considering can’t meet the above, you should ask yourself, “is this the right platform for our company needs, for now and for the future?”. If you don’t feel confident in your storage systems ability to adapt and provide consistency in years to come, it’s time to find one that can. As the saying goes, buy nice or buy twice – don’t waste budget on a solution that can’t grow with your organization, and doesn’t give you complete control.

As the desire for unstifled collaboration grows within the entertainment sector, the value of cloud-based workflows is obvious. But the solution you choose needs to have been created with media workflows in mind. Integrating purpose-built, future-proof systems throughout the chain makes it easier to maintain consistency during the creative process. When multiple people work together without restriction, content quality and workflow efficiency improve.

OMcloud is a revolutionary media-focused cloud storage platform that gives you instant access to your content. Its intuitive media interface makes protecting, finding, and sharing content straightforward, empowering creativity and collaboration between global teams.

Schedule a meeting with our team to explore the Perifery solutions in more detail.

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