Smart Media Management in the Hybrid Cloud

May 29, 2024 · 3 min read
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By Rhian Morgan

Smart Media Management in the Hybrid Cloud

In the last few years, organizations have had to continually adapt to maintain consistency and continuity across workflows. Remote and hybrid working has moved from necessity to normality, driving the need for access to content from anywhere, at any time. This need for accessibility and collaboration drove many organizations to the cloud, a move which has undoubtedly enabled many media teams to continue operating effectively.

Now, however, whispers across the industry suggest that customers may be moving elements back to on-prem. Bad news for the cloud? Certainly not. The cloud is a powerful tool, and its role is firmly cemented within the media industry – whether it’s used in a fully cloud-centric manner or combined with on-prem in hybrid form, the benefits of the cloud far outweigh the disadvantages.

The Goldilocks Effect

While traditional storage platforms may be considered too restrictive, and public cloud storage not quite secure enough (and often too expensive) for vast content libraries, the hybrid cloud offers a mix which is just right. Hybrid cloud storage solutions combine the benefits of on-premise storage, private cloud, and public cloud storage, giving teams the flexibility to optimize their resources based on specific needs. This approach provides integrated workflows that blend performance, accessibility, and security with scale, global reach, and cost-efficiency.

A hybrid approach allows media companies to choose the appropriate level of security for their content. By doing so, sensitive data can be kept safe, and the risk of data breaches can be reduced. This approach also supports collaboration between individuals and departments, enabling teams to access and manage content in the way that works best for them.

Turning Archives into Income

Monetization is an important element when managing media in the hybrid cloud. The restrictions of legacy systems have made it difficult and time-consuming to access archive content, especially in cases where metadata doesn’t exist. Prior to the cloud, if a provider wanted to air a previously broadcasted clip from a TV show, the production team would have to put in a request, then wait patiently for someone with authorized access to locate that particular segment. The content would then arrive via some form of hardware, before being shipped back into archive storage.

Cloud technology has overhauled the process of managing and accessing archives, making it easier to generate revenue from existing content. Media teams can quickly locate the necessary files and start working with them straight away. By using cloud-based storage solutions, companies can easily make their content available to a wider audience, whether through streaming services, downloads, or other channels.

More Ways to Work

For many media teams, the initial move to the cloud was considered a temporary solution. But now, the long-term benefits are outweighing those of traditional file storage systems and on-premise LTO/ODA platforms. The widespread adoption of hybrid cloud setups has allowed media teams to continue operating with minimal disruption, even when working from different locations around the world. With an industry-wide focus on collaboration and continuity, media teams need purpose-built solutions which can facilitate seamless workflows.

Perifery’s leading on-prem object storage can be coupled with our revolutionary private cloud platform, creating a fast, secure, and reliable solution for your archive and nearline workflows. Our smart storage solutions are built for the media industry, with cutting edge and intuitive applications for simple access to your content - from anywhere, at any time.

Get started with Perifery today.

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