5 Ways to Leverage Nearline Archives for Sports

April 18, 2024 · 3 min read
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By Rhian Morgan

5 Ways to Leverage Nearline Archives for Sports

Sports content has a unique ability to captivate audiences worldwide. From exclusive behind-the-scenes footage to momentous sporting victories, every media asset holds great potential for reuse and re-monetization. However, to exploit stored media, sports broadcasters require quick and easy retrieval.

Timing is everything – whether it’s reacting to breaking news and trending topics, or capitalizing on the aftermath of matches, broadcasters need to be agile in accessing their archived content. Sporting moments only happen once, so failure to follow up promptly can massively impact engagement opportunities with fans and advertisers.

Benefits of nearline archive solutions

Managing and storing large volumes of sports content can be challenging, especially for organizations needing to balance long-term preservation with seamless accessibility. Traditional archiving methods often struggle to keep up with the demands of modern broadcasting, which leads to issues in scalability, accessibility, and cost-effectiveness.

Nearline storage, however, offers a dynamic approach to content management. Unlike traditional archives that prioritize long-term retention over accessibility, nearline solutions perfectly balance accessibility and longevity. This ensures your sports content can be efficiently accessed and monetized without compromising on data integrity or security. So, rather than relying on storage solutions that impede on availability, broadcasters can keep content secure, searchable, and readily available whenever, and from wherever, they need it.

By deploying a nearline archive solution and utilizing existing footage, sports broadcasters can explore new ways to diversify their broadcasts, engage their audiences, and generate additional revenue.

How to leverage a nearline archive solution

For organizations working with vast amounts of sports media content, the scalability, security, and searchability of object-based nearline storage is changing the game. Here’s how archives can be exploited to your advantage:

1. Monetization

Nearline storage solutions ensure the secure, cost-effective, and long-term protection of assets, providing a solid foundation for monetization. Whether through targeted advertising during live streams, subscription-based access, or licensing agreements, sports broadcasters can capitalize on every opportunity to maximize revenue.

2. Repackaging

Archived content can be repurposed and repackaged to create new revenue streams. From highlight reels showcasing a team’s journey to in-depth documentaries about sporting legends, broadcasters can breathe new life into archived material.

3. Content distribution

By forging partnerships and licensing agreements, broadcasters can expand the reach of their sports content across multiple platforms and territories. Whether it’s partnering with streaming services for global coverage or licensing archival footage for documentaries, sports broadcasters can expand their presence through strategic content distribution.

4. Decision making

Archived footage serves as a valuable resource for making informed decisions. Having efficient access to content allows organizations to strategically analyse player performance, plan future broadcasts, and produce additional content.

5. Additional content

Existing stored content can be utilized for social media, bite-sized content, behind-the-scenes features, and exclusive access experiences. This can enrich the fan experience and pave the way for premium content offerings.

Getting the most from your archive

To fully leverage your archived content, you need agile and responsive technology in place. And while accessibility is key, it needs to be matched with performance, cost-efficiency, and scalability.

Perifery’s media-focused nearline and workflow solutions are designed to optimize storage, helping you streamline workflows, protect content, and get more value out of every asset. With our future-proof nearline archive technology, sports broadcasters have a powerful tool at their disposal to preserve, protect, and monetize extensive libraries of footage effectively. Get started with Perifery today.

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