September 7, 2023

Ad Signal and Perifery Partner to Optimize Media Storage  and Content Management

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7th September 2023, York & CardiffPerifery, a division of DataCore, has announced that Ad Signal, an innovative software development company, has integrated its de-duplication and AI Tagging solution, Match, with Object Matrix, a media-focused object storage platform. The combination of products provides media teams with an efficient tool that automatically identifies duplicate assets. 

Ad Signal is a SaaS and bespoke development company specializing in the broadcast and advertising industries. Its Match solution helps content owners increase productivity by reducing the time it takes to find required assets. It rapidly identifies duplicate copies so media managers can ensure only the copies they need remain, which in turn, saves on storage capacity and costs. Utilizing advanced cloud AI technology, Match is able to quickly and accurately apply metadata based on the video content shown. 

Object Matrix benefits organizations, financially and operationally, by modernizing video workflows and providing instant access to all media assets. The integration between Object Matrix and Ad Signal’s Match allows content managers to efficiently analyze stored media content, enabling users to effortlessly organize their video assets and minimize their storage costs and carbon footprint. 
Mark Habberfield, Senior Solutions Architect, Perifery, commented: “Ad Signal with Object Matrix gives media teams a great toolset to easily manage and monetize their video archive. With sustainability in the forefront of everyone's minds, safely and securely storing the right data is key to good business practices. With Ad Signal adding extra cloud generated AI metadata to Object Matrix video assets, it gives the end user easy, self-serve access and retrieval.” 

Tom Dunning, CEO, Ad Signal, added: ”Our combined solutions enable content holders to take control of their ever-growing libraries of content, ensuring that only unique copies exist across all storage locations. Our AI de-duplication process saves you a third of the cost of any AI service, including those provided by Object Matrix partners; making AI affordable and allowing you to understand and monetize your content.” 

Both companies will be exhibiting at this year’s IBC, from 15th – 18th September. Find Perifery on stand 7.D18 (book a meeting) and Ad Signal on stand 5.H36 (book a meeting). 

About Perifery, a Division of DataCore  

Perifery, a division of DataCore, provides world-class, innovative workflow solutions for evolving media organizations. Trusted by leading media and entertainment companies worldwide, Perifery appliances and Swarm software set the bar for fast, secure, and scalable solutions that preserve, protect, and speed up monetization of digital assets. Accelerating the customer journey from core to the edge and cloud, Perifery solutions redefine how storage resources are best utilized, enabling transformational business growth. More information about Perifery is available at

About Ad Signal 

Ad Signal has created a range of first-of-their-kind SaaS products to solve problems for content holders. Although we started in the AdTech industry, our products are relevant to anyone holding video, audio or imagery content. We focus on creating solutions for our clients utilizing our own and our partners' products. Clients include Clearcast and Sky UK. Ad Signal built and maintains the Clearcast Library, responsible for the clearance of all UK TV advertising content. 

Media Contact

Sarah Thomas
Account Manager - Radical Moves

Tel:  +44 1570 434632

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