We launched a special show podcast to capture the insights and perspectives from several media industry leaders at IBC 2023. In this episode, Leanne Tomlin, Senior Marketing Manager at Perifery, is joined by Tim Klein, CEO & Co-founder of ATTO Technology.
With an impressive 35-year history, Tim explains that ATTO specializes in creating the essential interconnections within the storage and networking environment. While they don't manufacture computers or storage devices themselves, they play a pivotal role in making the magic happen.
When asked how he was finding the 2023 edition of IBC, Tim admits that despite initial concerns around how the show would look post Covid, he was pleasantly surprised to see the show floor so busy. Leanne asked whether he had noticed any key differences in the event’s arrangements over the last few years, to which Tim responded that everything appeared to be business-as-usual.
Having attended the show many times before, Leanne asked Tim what he thought the key industry trends were this year. He replied, “if I had to think about it, I would probably say one of the biggest trends that I hear from people is actually moving away from the cloud and back on-prem. So, it's kind of an interesting dynamic that has happened.” He continued to highlight that not too long ago, the cloud was set to take over the storage marketplace, but now, media organizations were transitioning back to on-prem. Agreeing with Tim’s point, Leanne added that hybrid workflows were growing in demand as teams realized they were a better fit for their needs.
Noting another growing theme, Leanne asked Tim how companies can adapt in a landscape focused on AI and digitalization. Tim stated that although AI is in its infancy within the M&E sector, it promises exciting things for the future. “I think the next one to two years it's going to rush a lot, which is exciting. It has a lot of promise and I'm really looking forward to seeing what's going to happen over the next few years.”
Wrapping things up, Leanne asked Tim to share his most memorable moment from IBC over the years. Tim reflected on a nostalgic moment when digital editing was taking its first steps. He described it as being transformational for the media and entertainment industry, which has previously replied on splicing
tapes together. He commented that, at the time, people couldn’t believe what they were seeing, and concluded by saying, “there's been so many transitions that happened from that single event for me that has just continued to evolve in this market.”